Wednesday, November 30, 2011

Greetings

I have a friend who used to work at a clothing store and when anyone called the store she had to answer by saying a phrase like "Hi, were having a great day here" or something similar to that and I guess the purpose was to make even callers, potential customers or former customers, think that the store was friendly and that going there would be a positive experience. One thing that does is make the atmosphere of the store and the employees themselves seem both friendly and positive and therefore a better shopping experience then other stores. And because it was over the phone the smile was irrelevant. It was all in the voice and the tone and how sincere that could be made to sound, as opposed to the visual image. So the smile wasn't what conveyed positive experience, just the voice.

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