Welcome to Wells Fargo

My brother is an employee at Wells Fargo Bank, and over break I went to visit him. I found it interesting to see that his name tag read "Spanish" underneath his name. At Wells Fargo, one of the values they uphold is diversity so that customers from all over can feel welcomed when they walk into the bank. Just the simple fact of a customer knowing that the employee speaks the same language as they do sends a mutual understanding of their cultural background. With the "Service with a Smile" aspect, employees must relate well to their customers in order to get higher return rates. With my brother's name tag indicating that he speaks Spanish, a particular target market is being reached. Customers feel more comfortable speaking their native language when asking an employee for help. This also makes the corporation seem more well-rounded and aware of its community of customers. So next time you walk into a bank, try and look for the employee's name tag and see if it reads "Hablo Espanol."