Wednesday, November 30, 2011
Arby's Commitment to Happiness
So over the break I was looking out for examples of Emotional Labor or anything else related that applied from our class and I took this picture of an Arby's food wrapper. I know it isn't exactly related, but it made me think about it and Arby's pledge is "each and every person who walks through our doors walks out feeling better" and if customers leave feeling unsatisfied or unhappy that "we'll fix it." So Arbys and their employees are committed to making the customer happier, presumably both through the food and service transaction. But altering the mood of the customer to make their dinning experience better involves in part both Emotional Contagion and the effects of positive displays of emotion discussed by the Tsai article.
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